Stevie Nicks and VH1 - A Match Made in Shangri-La

VH1's Huge Commitment To Nicks' New CD 'Trouble In Shangri-La' Helps CD Debut

Monday May 14 11:44am
Source: PR Newswire

At #5 in Billboard & #1 on Internet Sales Chart

NEW YORK, May 14 /PRNewswire/ -- Superstar Stevie Nicks and VH1 are making beautiful music together which was reflected by the stunning debut of her long-awaited, critically-acclaimed TROUBLE IN SHANGRI-LA with sales of more than l00,000 units, a No. 5 debut on Billboard's Top 200 Album Chart and the No. l selling CD on the Internet Sales Chart.

The album's strong showing was first made apparent by the exclusive VH1.com advance sale program, "VH1 Hear Music First" The program launched with Nicks' record label, Reprise, in mid April marked the first time fans could pre-purchase a new CD release and have exclusive advance access to the entire album online at VH1.com. "VH1 Hear Music First" allowed users to listen to a CD instantly after pre-ordering it from VH1.com. In addition to getting a stream of the CD, users who pre-order are able to get the album artwork, lyrics, liner notes, interviews and more. On the day of the album's official release, fans had the new CD sent to them directly by VH1.

VH1 also supported Stevie Nicks making her "VH1 Artist of the Month" for May. Programming has included the following:

Multiple encore presentations of "VH1 Storytellers: Stevie Nicks"

Repeated airings of "Behind the Music: Stevie Nicks" and "Behind the Music: Fleetwood Mac"

Airing of Fleetwood Mac's live full-length reunion concert, "The Dance."

VH1 News' exclusive behind the scenes at the video shoot for the first single "Every Day"

World premiere of "Every Day" into Large Rotation on May 3rd.

"VH1 has had a strong history with Stevie Nicks and we wanted to continue that with the release of her great new record," said Rick Krim, VH1 Executive VP of Talent and Music Programming. "We helped generate awareness early with the VH1.com promotion and drove the message home with the on-channel support that kicked in when the record was released. It was a successful combined effort for all involved."

"Trouble in Shangri-La" is Stevie Nicks' first solo collection since 1994's "Street Angel," as well as her first release with Reprise Records. Already considered one of her most powerful recordings to date, "Trouble in Shangri-La" is brimming with rich prose and vibrant imagery that has inspired a veritable army of disciples. The album also features appearances from some of music's most notable artists, including Sheryl Crow, Macy Gray, Sarah McLachlan, Natalie Maines, and more. Critical acclaim has already come from Billboard magazine, which proclaimed that " 'Trouble in Shangri-La' shows the sometime Fleetwood Mac siren in her finest musical form since her 1981 solo 'Bella Donna.' "

VH1 produces and programs a wide variety of music-based series, specials, live events and acquisition-based programming that keep viewers in touch with the music they love. VH1 is a registered trademark of MTV Networks, a unit of Viacom Inc. MTV Networks owns and operates the cable television programming services MTV: Music Television, MTV 2: Music Television, Nickelodeon/Nick at Nite, TV Land and VH1 as well as The Suite from MTV Networks, a package of ten digital services, all of which are trademarks of MTV Networks. MTV Networks also has joint ventures, licensing agreements and syndication deals whereby its programming can be seen worldwide.